Before purchasing, make sure that these secondary market event tickets are genuine


Thu, 23.09.2021 12:00 p.m.

Guest Editor at the Better Business Bureau of Upstate New York

Now that many New York state venues are adding proof of COVID-19 vaccination rules to attend, tickets are going on sale on the secondary event marketplace. Scammers are likely trying to take advantage of the ever-changing rules to scam people by selling fake tickets.

How do you know if the tickets are real or fake?

The Better Business Bureau of Upstate New York has the following tips for those looking to purchase tickets to a concert, sporting event, or other event:

√ Buy at the venue if possible. Many official ticket outlets now also offer secondary sales options.

√ Know the ticket delivery system. Is it a digital ticket or paper? If you are not sure, give the venue a call and inquire. Knowing this in advance can save you a ton of headaches and money later.

√ Look at your source. Know the difference between a professional ticket broker (a legitimate and accredited reseller), a ticket scalper (an unregulated and unlicensed ticket seller), and a scammer who sells fraudulent tickets.

√ Be careful with advertisements. When searching for online tickets online, you will often see ads for cheap tickets. Use good judgment; Some of these ads will be ticket scams, especially when the prices are low.

√ Check the seller / broker. Check out to see what other customers have experienced. Check to see if they are a member of the National Association of Ticket Brokers or search for the seller on to confirm that you are buying from a NATB member reselling company.

√ Only buy from trusted sellers. Only buy online from vendors you know and trust. Look for the lock symbol in the web address to indicate a secure shopping system. Do not click your way through emails or online advertisements; A common trick with ticket fraud is to create a web address that resembles a well-known company.

√ Know the refund policy. You should only purchase tickets from a ticket reseller who will provide clear details on the terms of the transaction. Sellers should disclose to the buyer the location of the seats represented by the tickets, either orally or by reference to a seating map, prior to purchase; and if the tickets are not immediately available to the buyer, indicate when the tickets will be dispatched or available for collection.

√ Use payment methods that are protected. Always use a credit card so you have recourse if the tickets are not as promised. Debit cards, wire transfers, or cash transactions are risky; If the tickets are fraudulent, you will not be able to get your money back.

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