GivingDNA Improves SaaS Offerings With New Mid-Level and Major-Level Donation Dashboards

  • High-level visualizations of intermediate and major gift programs
  • Strategic segments within the prospect pool
  • Portfolio management of gift agents; Visualizations of the performance of gift agents
  • Differentiation and filters between intermediate and major gift programs

“Nonprofits are collecting more and more data, but often have trouble figuring out what to do with it quickly and easily. Data can often be underutilized without directly informing next steps to fuel fundraising strategies, ”says Dave stanton, product manager at Pursuant. “GivingDNA combines an organization’s powerful internal data with large external third-party data and allows them to quickly see ‘stories’ and segment their file to make more strategic fundraising decisions in seconds. the platform as if it were data analysts and business intelligence executives have all been brought together in one easy-to-use platform. ”

The new dashboard also houses the Gift Officer portfolio manager which allows fundraisers to understand a high-level overview of each major gift portfolio and review performance metrics for major gifts. Fundraisers can also unlock lead records in each donation agent portfolio, view a map of where prospects live in their profile, and several other patterns and trends regarding top donation agents. Technology decodes every supporter with major giveaways, revealing elements of who they are and what motivates them to take action.

“Our new dashboards for mid-level and major-level giving, along with our powerful portfolio optimization tools, are key examples of delivering technology that serves as an ‘identity engine’ and leads the way. smarter, easier and more affordable fundraising strategies, ”says Rebecca Gregory Segovia, Executive Vice President of GivingDNA at Pursuant. “As the fundraising landscape continues to evolve in unprecedented ways, we are committed to creating powerful tools, increasing features and intelligence that uniquely support our clients, enabling them to give back to their lives. mission and effectively collect more money. We are pleased to report that customers are already seeing a substantial increase in giveaways due to the powerful lead identification feature and mid-level giveaways. ”

Intermediate and Major Donation Dashboards are quickly adopted by GivingDNA clients to support their year-end and New Year fundraising campaigns. If you would like to learn more about this version of the product and schedule a demo, please contact us.

Donate DNA
GivingDNA, the leading donor engagement platform, unleashes the power of data to innovate the power to give. On one platform, you can transform the way you identify, segment, and most importantly, engage donors, no matter where they are in their journey. From finding new donors, nurturing existing supporters and improving their giving, fundraisers turn to GivingDNA ™ for automated solutions and guided information to act on. To learn more and schedule a demo, visit GivingDNA. Fundraising made easy.

The pursuit group
Founded in 2001, The Pursuant Group is considered the industry’s leading agency for providing full-service, data-driven direct response solutions dedicated to helping nonprofits achieve fundraising success. . Rooted in analysis and knowledge, the company’s team of creative and nonprofit strategists provide expert advice to a broad group of nonprofits to drive donor segmentation, acquisition and retention of income. Visit to learn how to target, engage and influence your next best donor.

Media contact:
Jackie Graziano

SOURCE The Poursuite Group Inc

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